Plans & Pricing

Purple+ comes in three plans: Free, Pro, and Scale. They share the same core platform — the difference is mainly how many credits you get each month, plus a few extras on the paid tiers. You can start free and move up whenever you need more.

The plans at a glance

Free

Best for trying Purple+ out, or for solopreneurs with light needs. You get 100 credits a month, no credit card required, plus one brand workspace, one team member plus one reviewer, three connected social profiles, 10 social publishes, one SEO article and one email draft each month, ad drafts, basic social-results analytics, and community support.

Pro — $49/month

Best for solopreneurs and small businesses publishing regularly. You get 3,000 credits a month, Purple+ Flow (Autowork) running weekly, and email support, on top of everything in Free.

Scale — $149/month

Best for agencies, high-volume marketers, and anyone managing several brands. You get 12,000 credits a month, Purple+ Flow, and priority support.

What every plan includes

Even on the Free plan, these aren't capped:

• Unlimited team members and workspaces

• Unlimited connected social and ad accounts

• Unlimited storage and content history

So you're never charged for adding a teammate, connecting another account, or keeping your past work — the plans differ on usage (credits) and automation, not on access.

What are credits?

Credits are how Purple+ measures usage. Each piece of content you generate uses some, and your allowance refreshes every month. If you need more, moving up a plan raises your monthly credit allowance. (See: Credits explained.)

What is Purple+ Flow?

Pro and Scale include Purple+ Flow (Autowork) — automation that does work for you on a weekly basis, rather than you prompting for everything by hand. (See: Purple+ Flow explained.)

How to choose

• Just getting started, or testing the water? Start on Free.

• Publishing content or running ads regularly? Pro gives you the volume and automation to keep up.

• Running multiple brands, a team, or high volumes? Scale is built for that.

How to change your plan

Plans live in Settings in Purple+. Open the left-hand sidebar, click Settings, scroll to the Plans section, and choose:

• Upgrade to Pro or Upgrade to Scale to move up.

• Downgrade to Free to step back down.

Cancelling your subscription

If you cancel a paid plan, your organisation keeps it for the rest of the billing period, and then automatically moves to the Free plan — your account stays open and your work stays intact. You can cancel from the same Settings page, under Cancel subscription.