Purple+ Credits Explained
Credits are how Purple+ measures usage. Learn what uses credits, how many come with each plan — 200 to 12,000 a month — and what to do when you run low.
Credits are Purple+'s usage currency. Every plan comes with a monthly allowance — from 100 on Free to 12,000 on Scale — and each piece of content you generate uses some.
That's the whole model. Free includes one brand workspace, one team member plus one reviewer, and three connected social profiles. Pro and Scale provide larger allowances and additional features.
What uses credits
Credits are spent when Purple+ generates something for you:
-
Social media posts
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Blog articles and web copy
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Email campaigns
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Ad creative and headline variations
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AI-generated images
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Purple+ Flow runs — the weekly auto-generated bundle on Pro and Scale draws from the same monthly allowance
What never uses credits
On Free, your plan includes one brand workspace, one team member plus one reviewer, and three connected social profiles. Pro and Scale support unlimited team members, workspaces, and social and ad accounts.
Your monthly allowance
|
Plan |
Credits / month |
|---|---|
|
Free |
100 |
|
Pro |
3,000 |
|
Scale |
12,000 |
Your allowance refreshes every month. Unused credits don't roll over — each month starts fresh from your plan's allowance.
Running low?
You can see your remaining credits in Settings.
If you're regularly running out, the fix is moving up a plan: open Settings, scroll to Plans, and upgrade — Pro takes you from 100 to 3,000 credits a month, and Scale to 12,000. There are no one-off credit top-ups, so upgrading is how you get more.