A client asked us to spin up ads for £0. We tested 14 free AI ad generators across a live campaign. Half of them turned out to be image generators with "ads" written on the homepage. Here's what actually works — and the one tool that publishes straight into Google Ads and Meta Ads.
A client asked us last month whether they should switch to Limova. We spent the next fortnight running it through real agency workflows. Here's what we found — including the gap that made us walk away, and what we'd use instead.
Two clients in a row asked us whether they could run marketing entirely on free AI tools. We spent two weeks testing 18 of them. Twelve made the cut. Six failed at the words "enter your credit card." Here's what we'd actually use.
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