Limova Review: We Tested It for Two Weeks. Here's What Actually Happened

A client asked us last month whether they should ditch their current stack and move everything to Limova. Fair question. The platform was all over their LinkedIn feed, the marketing site reads like a dream, and the Trustpilot score is genuinely high.

So we spent two weeks running it through real workflows: scheduling posts, fielding inbound queries, trying to set up a client approval flow. This Limova review is what we found, written from the perspective of an agency that does this work every day.

Short version: there's a lot to like, but there's also a glaring gap that made us walk away. If you're an agency or a brand team whose main pain is social media, you'll probably want what we ended up recommending instead, which is our own free platform, Purple+. More on that later. Let's start with Limova.

What Limova Actually Is (Without the Marketing Spin)

Limova is a French AI platform out of Nice. The pitch is that instead of buying ten tools for ten jobs, you get one platform with a "team" of named AI agents, each handling a function: phones, social, support, SEO, sales, accounting, legal, admin.

The interesting bit is that the agents actually do things. ChatGPT tells you what to write. Limova's agents draft the post, schedule it, hit publish, and send the report. That's agentic AI rather than generative AI, and it's where the industry is moving.

The company hit €1 million in monthly revenue earlier this year, which tells you the product works. It's not vapourware. We just don't think it's the right fit for every reader of this article.

The Eight AI Agents, Ranked by How Useful They Actually Were

We didn't use all nine in our two-week test (Rony, the recruitment agent, isn't even live yet, listed as "available soon"). Here's how the others stacked up in real use.

Tom — the AI phone agent. Genuinely impressive. This is the headline product, and it deserves to be. Tom handles inbound and outbound calls in 140 languages, runs up to 10,000 calls at once, and the voice quality is good enough that most callers wouldn't clock it as AI. Outbound minutes cost €0.20 each, billed on top of your subscription. If your business loses leads after 6pm, Tom alone can probably justify the cost.

Mickael — the customer support chatbot. Solid. Runs on WhatsApp and your website, collects info, escalates properly. Nothing revolutionary, but it works.

Charly+ — the WhatsApp control layer. Clever idea, mixed execution. You message Charly on WhatsApp and she pings your other tools (Gmail, HubSpot, LinkedIn, Slack). Brilliant when it works. Slower than we'd like when it doesn't, and we hit a couple of moments where she lost context mid-thread.

John — the marketing/social agent. This is where we hit the wall. John writes posts, generates visuals, schedules across LinkedIn, Instagram, TikTok and Facebook. The output is fine. The problem is that there is no client approval workflow. None. As an agency, we can't send draft posts to a client for sign-off before they go live, which is the single most important thing a social tool needs to do. We asked support and the answer was effectively "it's on the roadmap."

Lou — the SEO agent. Powerful but dangerous. Lou can publish up to 300 SEO articles a month directly to WordPress, PrestaShop, Wix or HubSpot. The fact that you can do this does not mean you should. Auto-published AI content at scale is exactly what Google's helpful content updates are designed to punish. Use Lou as a drafting tool, not an autopilot.

Elio — the LinkedIn sales agent. Effective if you're aggressive. Finds profiles, sends personalised messages, builds your network. Works as advertised. Whether you're comfortable with the volume of automated outreach this enables is a different question.

Manue — accounting. Basic. Invoicing and expenses, mostly. Fine for solo founders. Anyone with real bookkeeping needs is going to outgrow it fast.

Julia — legal. France-only, really. Julia is trained on French law specifically: Civil Code, Labour Code, Commercial Code, Environmental Code. If you're not operating under French law, treat anything she produces as a starting point and run it past an actual lawyer. We're in Gibraltar. She wasn't useful for us.

What Limova Really Costs in 2026

The pricing page shows USD figures even though Limova bills in EUR, which is annoying but not the end of the world. The numbers below are pulled directly from limova.ai/en/pricing as of this month, including the Winter Sale discount.

Tom's outbound calls are €0.20/min on top.

A few things our two weeks taught us about the pricing.

The 7-day trial is short. By the time you've set up your integrations, briefed the agents on your tone of voice, and run a single proper week of content through it, your trial is over. You're either paying or locked out. There's no free tier to fall back on.

The Essential plan is the cheapest way in, but you don't get Tom or the chatbots, which is half the reason to use Limova at all. Pro is where the real value is, and that's $1,439 a year minimum.

Whether that's good value depends entirely on how many of the eight agents you'll actually use. If you'll use four or five, yes, it's a bargain. If you really only need the social piece, you're paying for seven agents you'll never touch.

Where Limova Falls Down

Look, no platform is perfect. Here's what we found that the marketing site won't tell you.

No permanently free plan. You pay or you leave.

No client approval workflow on social posts. For agencies, this is a dealbreaker. We can't sell our clients a platform that publishes to their channels without their sign-off.

Support response times are inconsistent. Our questions were answered same-day during the trial. A Trustpilot reviewer flagged a three-week wait on a more involved issue. Make of that what you will.

Julia (legal) is French-law specific and the marketing copy doesn't make this obvious enough. If you're not based in France, this agent is essentially a demo.

USD pricing on a EUR product is a small thing but it creates real headaches at checkout, especially for finance teams trying to reconcile invoices.

The 300-articles-per-month SEO feature is a footgun. Google has spent the last two years training its algorithms to find and demote exactly the kind of high-volume AI content this feature exists to produce.

The Free Alternative We Use Instead: Purple+

Right. Here's the part where we're going to be straight with you, because that's the whole point of this review.

We're Purple Media. We've been running social media for clients for years, and we built our own platform because we got tired of paying for tools that didn't do what agencies actually need. That platform is Purple+, and you can use it free at app.purpleplus.ai.

We're not going to pretend it does everything Limova does. It doesn't. There's no AI phone agent, no legal drafting, no accounting module. What it does have is everything an agency or in-house brand team needs to run social media properly:

Schedule and publish across every major network. Set up client approval flows so drafts go to your client, who can approve, reject or comment in-app before anything goes live. Pull live Google Ads and Meta Ads numbers straight from the source, no day-old cached dashboards. Run multiple brands or clients from one login.

And the bit that matters most for this comparison: the free tier is permanent. Not a 7-day clock. Not "free until you import 50 posts." Free, indefinitely, with the core platform.

We didn't add a free tier as a marketing trick. We added it because we know what it's like to be a small agency or a one-person brand team trying to justify another £90 monthly subscription to a finance person who's already seen ten of them this quarter. If you don't need the paid features, don't pay. Use it.

Limova vs Purple+: The Honest Comparison

If your problem is "we need an AI to answer phones, draft contracts, and chase leads on LinkedIn all at once," Limova is the more complete solution. Tom is excellent. Pay for it.

If your problem is "we need to run social media properly with our clients in the loop," there's no reason to start with Limova. Start with Purple+ free, get your workflow nailed down, then evaluate whether you actually need to add anything else.

So, Should You Use Limova?

It depends on who you are.

If you're a small service business that misses calls after hours and you don't have an in-house marketing team, the Pro plan probably pays for itself within a month, mainly because of Tom.

If you're a solo founder who wants one tool to handle phones, social, prospecting, and basic admin without hiring anyone, again, Limova is a sensible choice.

If you're an agency, an in-house marketing team, or a brand manager whose biggest job is social media, skip Limova. The lack of approval workflow alone makes it unworkable for client work. Start with Purple+ instead. It's free, it's built for your job specifically, and you can always layer Limova on top later if you decide you genuinely need Tom.

We started this review wanting to give Limova a fair shake. Two weeks in, our honest answer is: great for some people, completely wrong for most of the people likely to read this article.

Try Purple+ free at app.purpleplus.ai →. No card, no countdown, no surprise invoice next month.