Insights
Notes on marketing, AI, and running campaigns that actually work.
How to use AI for marketing, from an agency that does it daily. Real examples across social, SEO, email and ads, plus a simple weekly workflow that actually sticks.
If you're running a business by yourself, social media has become the second job you didn't want. We tested 11 AI tools to find the ones that actually save a solopreneur time — without producing posts that look generic.
A client asked us to spin up ads for £0. We tested 14 free AI ad generators across a live campaign. Half of them turned out to be image generators with "ads" written on the homepage. Here's what actually works — and the one tool that publishes straight into Google Ads and Meta Ads.
Two clients in a row asked us whether they could run marketing entirely on free AI tools. We spent two weeks testing 18 of them. Twelve made the cut. Six failed at the words "enter your credit card." Here's what we'd actually use.
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