Website analytics & reporting, powered by AI
Connect Google Analytics and Search Console to Purple+ and see your website traffic, conversions, and search performance alongside the rest of your marketing.
CONNECT GOOGLE ANALYTICS AND SEARCH CONSOLE TO PURPLE+
What Is Website Analytics Software?
Website analytics software gives businesses the tools to track, measure, and understand how visitors interact with their website — traffic volumes, engagement patterns, conversion events, and search performance.
Most teams already have this data in Google Analytics and Search Console. The problem is that it lives separately from everything else. Social, ads, email, and content are managed in other tools, so building a complete picture means switching between dashboards.
Purple+ connects to Google Analytics (GA4) and Google Search Console (GSC) and brings your website results into the same place as your social, ads, email, and content activity. Instead of logging into separate dashboards, you get a single view of how your website and search presence are performing.
Purple+ surfaces your connected analytics — it doesn't replace Google Analytics or Search Console, and it doesn't change your website. Your data stays in Google's tools; Purple+ gives you a convenient place to view it alongside everything else.
What You Can See in Purple+
Once you connect Google Analytics and Search Console, Purple+ surfaces your website and search data so you can review performance without switching between tools.
Website Traffic and Engagement
View website traffic, sessions, and engagement data from Google Analytics inside Purple+. See how visitors are finding and using your website across your top pages.
Conversions
Track the conversions you measure in Google Analytics, so you can see how your website is contributing to your wider marketing results.
Search Performance
View your Google Search Console data — clicks, impressions, average position, and top queries — to understand how your website is performing in search.
Everything Alongside Your Marketing
Because your website results sit next to your social, ads, email, and content activity in Purple+, you get a connected view of your marketing rather than a set of disconnected dashboards.
Website Analytics for Businesses, Agencies, and Professionals
Purple+ helps businesses, agencies, freelancers, startups, and solopreneurs keep their website and search results in view alongside the rest of their marketing.
Small Businesses
See your website traffic, conversions, and search performance without logging into multiple dashboards.
Marketing Agencies
Connect client Google Analytics and Search Console accounts and review website performance alongside the campaigns you manage for them.
Freelancers and Consultants
Keep website and search results for multiple clients in one place, next to the content and campaigns you create.
Solopreneurs
Check how your website is performing alongside your social, email, and content activity, without switching between tools.
Growing Brands and Startups
As your website and marketing grow, having your analytics and search data in the same workspace as your content and campaigns keeps everything easier to review.
Why Connect Your Website Analytics to Purple+
Most businesses already have website data in Google Analytics and Search Console. The challenge is that it lives separately from everything else — social, ads, email, and content are managed elsewhere, so building a full picture means jumping between tools.
Connecting GA4 and GSC to Purple+ brings your website and search results into the same workspace as the rest of your marketing. This makes it easier to review performance in one place and keep track of how your website fits into your overall activity.
Common challenges
- Website data isolated from other marketing channels
- Jumping between Google Analytics, Search Console, and other tools
- Difficulty building a complete picture of marketing performance
- Time spent logging into separate dashboards
- Website and search results disconnected from social, ads, and email
- Hard to track how website fits into overall marketing activity
Use Your Results to Guide What to Improve
Seeing your website traffic, conversions, and search performance in one place makes it easier to spot which pages are working and where you might want to make changes.
When you decide a page needs stronger or fresher content, you can create it with AI SEO content and plan it as part of your wider SEO content marketing workflow — so reviewing results and creating new content happen in the same platform.
Questions, answered.
Ready to see your website data in one place?
Connect Google Analytics and Search Console to Purple+ and review your website traffic, conversions, and search performance alongside the rest of your marketing.